We design lasting brand identities, construct effective campaigns, build sensible websites, and communicate with great collateral.
Featured Work: Hooters goes back to the beach.
Facing increased competition, Hooters, Inc., realized they needed to shake things up a bit. At the end of 2010, 3SQ worked with Hooters to put together a comprehensive campaign refocusing on the core values of the concept. To do so, we put on our swimsuits, hopped in the company surf wagon, and headed to the beach, if only in our minds.
From there, we conceptualized an entirely new design language for Hooters' creative material, pulling inspiration from 1960's SoCal surf culture, Polynesian atolls, Caribbean paradises, and various other coastal locales. What better way to promote the iconic Hooters Girl than by portraying her in a beautiful beach atmosphere?
We've only just begun, the best is yet to come.
We're only a few months into the "Back-to-the-Beach" campaign. We're currently overhauling originalhooters.com and redesigning the in-store menus, so check back soon for updates. In the meantime, check out the ad campaign to the left.
View our various identity work
Identity
Mo' Ziki
An all new fast-casual concept is opening soon in Largo, and 3SQ has helped build their brand identity from the ground up. Inspired by Greek-inspired flavors, we helped create Mo' Ziki.
City Fire American Oven & Bar
City Fire American Oven & Bar is a new fine dining experience recently opened in Orlando. It pulls inspiration from early 20th century design principals and America's passion for embracing many cultures.
Toasted Pheasant Bistro
The Toasted Pheasant Bistro is a neighborhood restaurant owned and operated by its chef. 3SQ designed a logo that says local, cozy, and unique in one simple yet sophisticated mark.
Azzarelli Paving
Azzarelli is a family owned construction company specializing in paving and site development. The 3SQ team developed a logo that is both unique & recognizable within the construction industry.
View various campaign work, website development, and menu creation.
Campaigns & Development
Hooters Bunday Monday
One of the latest Hooters promotional campaigns receiving influence from the "beach" design language is the Bunday Monday burger specials menu campaign.
3SQ gave the menu a laid-back "tiki shack" look using a variety of textures and illustration work. We also conducted a photo shoot to produce custom styled photos of the various burgers.
Pete & Shorty's Website
As Pete & Shorty's regulars, it was important to 3SQ that their new website communicate the friendly, neighborhood atmosphere and hearty midwestern fare for which the concept has become so well known.
Using a simple layout and navigation system, 3SQ incorporated character illustration, custom food photography, and charming rhetoric to create a genuinely inviting and friendly viewing experience.
Toasted Pheasant Menu
When Toasted Pheasant Bistro updated their menu to offer more variety in their European-inspired cuisine, they needed an improved menu design to help convey this new approach.
3SQ created a menu system that showcases a large amount of visual variety among different elements while ensuring that all imagery and artwork fall under the pre-established identity system for the brand.
View more miscellaneous 3SQ projects
Assorted Work
Food Photography
At 3SQ, we believe that food should look as good as it tastes. It's our job to make sure that every client photo shoot brings positive results. That's why we do all of our food photography in-house.
Toting some of the best camera and lighting equipment on the market, our talented photography crew works closely with chefs and food stylists to create mouth watering imagery that you can taste with your eyes.
Borrell Electric
Borrell Electric Co., Inc. is one of the largest and oldest commercial/industrial contractors in the Tampa Bay area. Lacking an online presence, 3SQ was called upon to design them a brand-new website.
Splitsville | Muvico
3SQ faced a unique branding challenge when a luxury bowling alley joined forces with a movie theater to open a single entertainment venue. 3SQ created a style for each, and then combined the two.
Manhattan Hooters Bus Wrap
As the only Hooters restaurant in all of Manhattan, it was important to promote their unique location. 3SQ got the job done with an eye-catching bus wrap unlike anything else within the city limits.
Dog-e-Bag Email Marketing
3SQ created its own email marketing system used exclusively to drive traffic and sales for our clients. We design and code custom templates that build on the continuity of our clients’ campaigns.
A treasure box of creative capabilities.
If there's one thing we don't do here at the office, it's get bored. It just isn't possible when we stay involved working on various projects, from developing websites, photo shoots, designing menus, and editing HD video. Find out more about all the creative services we offer here.
Our philosophy is simple: create great work.
We take pride in not over-thinking things. That's not to say we always move forward with the first decent idea that comes to mind, but we're good at realizing when it's time to move a concept from the meeting room and into production. Then we just make sure it turns out great.